The Indian beauty scene is thriving with a new wave of influencers who are redefining beauty standards and trends. In 2024, several Indian beauty influencers are making a significant impact with their unique styles, innovative content, and influential voices. If you’re looking to stay updated on the latest beauty trends and discover fresh talent in the industry, here are five Indian beauty influencers you should definitely follow.
1. Nykaa’s CEO – Falguni Nayar
Overview: While primarily known as the founder and CEO of Nykaa, Falguni Nayar has become a significant figure in the beauty industry. Her insights into beauty trends and the success of Nykaa, one of India’s leading beauty and lifestyle e-commerce platforms, make her a key influencer in the Indian beauty space.
Why Follow: Falguni Nayar’s influence extends beyond personal beauty tips; she offers a valuable perspective on beauty industry trends, product launches, and market dynamics. Her leadership and vision in shaping the Indian beauty market are noteworthy.
2. Shreya Jain
Overview: Shreya Jain is a popular beauty blogger and YouTuber known for her makeup tutorials, product reviews, and beauty tips. Her channel, “Beauty & the Blogger,” has garnered a substantial following due to her relatable content and expertise.
Why Follow: Shreya Jain’s content is known for its diversity, ranging from everyday makeup looks to high-fashion beauty tutorials. Her honest reviews and engaging personality make her a go-to source for beauty enthusiasts.
3. Kritika Khurana
Overview: Kritika Khurana, also known as “That Boho Girl,” is a prominent fashion and beauty influencer. Her Instagram and YouTube channels feature a blend of makeup tutorials, skincare routines, and fashion tips.
Why Follow: Kritika’s bohemian style and creative approach to beauty and fashion resonate with a wide audience. Her content often includes product recommendations, styling tips, and beauty hacks, making her a valuable resource for beauty lovers.
4. Niharika NM
Overview: Niharika NM is a rising beauty and lifestyle influencer known for her vibrant content and engaging personality. She creates a range of content, including makeup tutorials, skincare routines, and beauty challenges on her YouTube channel.
Why Follow: Niharika NM’s energetic approach to beauty content and her ability to connect with her audience through humor and authenticity make her a standout influencer. Her tutorials and reviews are both informative and entertaining.
5. Aashna Shroff
Overview: Aashna Shroff is a well-known beauty influencer and fashion blogger who shares her insights on makeup, skincare, and lifestyle. Her YouTube channel and Instagram profile are filled with beauty tips, product reviews, and personal style inspiration.
Why Follow: Aashna Shroff’s content is characterized by its high-quality production and detailed tutorials. Her expertise in beauty and her ability to provide honest product reviews make her a trusted voice in the beauty community.
Conclusion
These five Indian beauty influencers are leading the charge in 2024 with their unique perspectives, engaging content, and significant impact on the beauty industry. From makeup tutorials and skincare routines to industry insights and fashion tips, they offer valuable content that caters to a diverse audience.
By following these influencers, you can stay updated on the latest beauty trends, discover new products, and gain inspiration for your own beauty routine. Whether you’re looking for makeup tips, skincare advice, or just some fresh beauty inspiration, these influencers are definitely worth a follow.
