The beauty industry in 2024 is thriving, thanks in part to the creative and influential voices of beauty influencers. These individuals bring fresh perspectives, expert advice, and engaging content to their followers, shaping trends and inspiring beauty enthusiasts worldwide. Here are some of the best beauty influencers you should follow in 2024.
1. Huda Kattan
Huda Kattan, the founder of Huda Beauty, continues to dominate the beauty scene with her innovative products and engaging content. Her Instagram and YouTube channels feature makeup tutorials, product reviews, and beauty tips that have garnered a massive following. Kattan’s expertise and entrepreneurial spirit make her a leading figure in the beauty industry.
2. Nikkie de Jager
Nikkie de Jager, known as NikkieTutorials, is a powerhouse in the beauty community. Her YouTube channel is packed with stunning makeup tutorials, product reviews, and transformative looks. Nikkie’s authenticity, skill, and creativity have earned her a dedicated fanbase and significant influence in the beauty world.
3. Jackie Aina
Jackie Aina is renowned for her advocacy for diversity and inclusion in the beauty industry. Her YouTube channel and social media platforms offer makeup tutorials, product reviews, and candid discussions on beauty standards. Aina’s bold personality and commitment to representation make her a vital voice in the beauty community.
4. James Charles
James Charles is a makeup artist and influencer known for his creative and bold makeup looks. His YouTube channel features tutorials, challenges, and collaborations with other influencers. Charles’s artistry and engaging content have made him a prominent figure in the beauty industry.
5. Desi Perkins
Desi Perkins is a beauty influencer who shares makeup tutorials, skincare routines, and lifestyle content on her YouTube channel and Instagram. Her polished and professional approach to beauty content has earned her a large following and respect within the industry.
6. Patrick Starrr
Patrick Starrr is known for his glamorous makeup looks and charismatic personality. His YouTube channel offers tutorials, product reviews, and entertaining beauty content. Starrr’s influence extends to his own beauty brand, ONE/SIZE, which promotes inclusivity and self-expression.
7. KathleenLights
KathleenLights is a popular beauty influencer with a focus on makeup tutorials, product reviews, and unboxing videos. Her relatable and down-to-earth style has resonated with her audience, making her one of the most trusted voices in the beauty community.
8. Nyma Tang
Nyma Tang is celebrated for her “The Darkest Shade” series, where she tests the darkest shades of foundations and other products to highlight issues of inclusivity in the beauty industry. Tang’s honest reviews and advocacy for representation have made her a respected and influential figure in beauty.
9. Hyram Yarbro
Hyram Yarbro, known as Skincare by Hyram, has revolutionized the way people approach skincare. His YouTube channel and TikTok are dedicated to skincare advice, product reviews, and ingredient education. Yarbro’s emphasis on science-based skincare and transparency has earned him a loyal following.
10. Bretman Rock
Bretman Rock is a beauty influencer known for his vibrant personality and bold makeup looks. His content spans makeup tutorials, comedic skits, and lifestyle vlogs. Rock’s unique blend of humor and beauty expertise has made him a standout influencer in the beauty community.
In conclusion, the best beauty influencers of 2024 bring a diverse range of talents, perspectives, and expertise to the beauty industry. Their innovative content, dedication to inclusivity, and ability to connect with their audiences make them influential voices shaping the future of beauty. Keep following these influencers to stay inspired and informed about the latest beauty trends and products.