Hey there, welcome back to another juicy post on itismandy! Today we’re diving into a topic that’s been on everyone’s mind lately, the eternal battle between blogging vs vlogging in 2025. Coming from a content creation background, I’ve seen too many platforms come and go and they’ve changed a lot!
The Content Creation Landscape in 2025
Remember when everyone was predicting the death of blogging? “Video is king,” they said. “Nobody reads anymore,” they claimed. Well, guess what? It’s 2025, and both blogging vs vlogging are thriving, just in different ways.
The space of digital content has become something no one in 2020 would expect. But with AI assisted editing tools, immersive reality integrations and a micro content explosion, there are more options than ever before. The fundamental question here is which format am I going to invest my time and energy in?
What Even IS Blogging in 2025?
Blogs have grown a great deal from those simple WordPress websites of ‘old.’ Today’s blogs now are not merely “stories told through writing,” but rather multimedia experiences that are still built upon writing, but do so with everything else.
The Modern Blog Experience
Today, blogs are merely content hubs, not just article repositories by 2025. The written word is still there, but they are supplemented with interactive elements, AR experiences embedded and voice triggered features. Suddenly, there are blogs that have read or listen options, in multiple formats, that visitors can consume the same content in.
The incredible thing about this news is that my own blog traffic is actually increasing over the past year, shockingly! What people are craving is analysis and well thought out content that they can digest at their own speed. The “slow content” movement is real, folks, and blogging vs vlogging competition has pushed blog innovation forward.
SEO Still Rules the Blogging Game
What hasn’t changed? What I mean by the power of search engine optimization. Text still mangees search results better than video, hence blogs still dominate. Some great writing about the search optimization guru I pay (I mean, who pays) way too much for … written content is still three times as visible in search as video only content, according to what he says.
Many people still want to ask a question, type it into a search bar and then rely on blogs to answer it for them.
The Vlogging Revolution of 2025
Now let’s talk about vlogging, which has undergone its own massive transformation.
Beyond YouTube: Vlogging’s New Frontiers
You can forget YouTube with vlogging. The norm is that it’s a multi-platform vlogger. But successful vloggers in 2025 are not creating content that is specifically framed for one medium and limited to that one channel; these vloggers produce an ecosystem of content different cuts and angles of the same content on multiple channels to maximize how their content is shaped by the algorithm and guaranteed it meets the expectations of the audience that channel has.
The main change I’ve noticed with vlogging is the fact that it’s become more immersive. As 360° cameras and spatial audio are becoming affordable for the mainstream, viewers watch vlogs, but they experience them. This has created a whole new dimension in the blogging vs vlogging debate.
The Personal Connection Factor
The truth be told, vlogging makes a connection with your audience in a different way. Something about being able to see someone’s face, hear their voice and experience their mannerisms creates trust much quicker than simple words off a screen.
I’ve used both formats but somehow had mixed success across them (no one knows what lies beneath the surface of my early YouTube attempts) and engagement with the video format is inarguably more passionate. On vlogs, the comment section feels like a stereotypical gathering more so than the often clinical comment sections on blog posts.
Money Talks: Monetization in 2025
If you’re in the content game, you’re probably wondering which format pays better. Let’s break it down.
Blogging Revenue Models
Blogging monetization has evolved beyond the basic display ads that used to be everywhere. In 2025, successful bloggers are earning through:
- Premium subscription areas with exclusive content
- Digital product ecosystems (courses, templates, tools)
- AI-powered personalized content recommendations (which earn higher ad rates)
- Community-based models where readers pay for access to like-minded people
The most successful blogs I follow have become full-fledged digital businesses rather than just content platforms. When comparing blogging vs vlogging from a pure business perspective, blogs often have more diverse revenue streams.
Vlogging Revenue Realities
However, vlogging is still profitable. Yes, sponsored content pays more for video content and are still paid relatively higher than any other type of content. Video is much better at creating parasocial relationships and as result, it’s better at making product recommendations.
This is the new frontier of vlog monetization that allows viewers to buy items included in vlogs with just one click or single gesture. This frictionless commerce model has changed the game for many creators in the blogging vs vlogging ecosystem.
Time Investment: The Hidden Factor
Here’s something nobody talks about enough when comparing blogging vs vlogging, the time investment required.
The Blogging Time Equation
Creating a high quality blog post can take you 3 – 10 hours. Once published, it needs almost no maintenance; I just occasionally upgrade them.
One: The efficiency factor is huge here: I can write a blog post in my pajamas, without doing my hair or makeup, at 3 AM if inspiration strikes. As noted above, the freedom of blogging remains attractive for many creators who place importance on their own schedule.
The Vlogging Time Commitment
However, vlogging takes a lot longer to produce than that. Plus, even with today’s artificial intelligence assisted editing tools that sort of takes a few hours of shooting, a bunch of time in post production after that, creating your thumbnails and optimizing to different mediums.
The nature of successful vlogging channels is always on which puts a lot of pressure on creators to create on a strict schedule which is likely to cause burnout. This is rarely discussed in the blogging vs vlogging conversation, but it’s a critical factor in sustainability.
Audience Building in 2025
Building an audience looks different depending on which content format you choose.
Blogging’s Slow-Burn Approach
They take longer to build audiences, but the audience members remain loyal. If you provide value to those searching your content, the readers will bookmark your site and come back to it.
New innovations in personalized content delivery mean that email lists are as relevant as ever to blog audience building in 2025 and as one of the rare paid channels that’s still booming, newsletters (and your email list) is more engaging than ever. When weighing blogging vs vlogging, consider that blog audiences often convert better for certain types of offers.
Vlogging’s Viral Potential
The algorithm gods give vlogging platforms an opportunity to grow quicker than ever. You can get thousands of new subscribers from a single viral video; rarely does something like that happen with blog posts.
Additionally, video platforms have also managed to enhance the community aspects, with a sharper focus on creating a stronger community between creators and audiences through interactive live streams and community features. In the blogging vs vlogging ecosystem, vlogs often generate more immediate engagement.
The Hybrid Approach: The Real Winner in 2025
Here’s my hot take: the most successful content creators in 2025 aren’t choosing between blogging vs vlogging, they’re doing both strategically.
Content Synergy Strategies
Video is helping to drive discovery and foster personal connection (and profits), but smart creators are building this out by using blogs as their home base and ownership platform. One feeds off the other creating a synergistic effect greater than either platform could do by itself.
A blog post can be converted into a video script, video comments provide inspiration for future blog topics and so on. They reinforce each other to form an even stronger content ecosystem.
Playing to Platform Strengths
The key is understanding what each platform does best and leveraging those strengths:
- Use blogs for detailed information, SEO, and building your owned audience
- Use video for personality-driven content, demonstrations, and algorithmic discovery
When considering blogging vs vlogging, remember that they serve different purposes in your content strategy. It’s not an either/or question for many successful creators.
My Personal Take on Blogging vs Vlogging in 2025
I will say after years creating both written and video content – blogging is always better in terms of the longer game, but vlogging is great, if not better, in terms of building a connection with an audience, at least in the short term.
The truth is, my 3 years old blog posts continue to drive solid traffic and bump in revenue, but I cannot say the same for my videos which as of date have gone all the way to oblivion, chucked by the algorithmic abyss. Video is, however, nothing compared to showing and letting people see and hear you.
The blogging vs vlogging debate ultimately comes down to your personal strengths and business goals. Are you a gifted writer who can express complex ideas clearly? Blogging might be your strength. Are you charismatic on camera and able to connect emotionally with viewers? Vlogging could be your path.
The Future Beyond 2025
Looking ahead, I see the lines between blogging vs vlogging continuing to blur. There are already content tools powered by AI making it easier to move value from one form of content into another and a host of new content type categories being made possible by emerging technologies.
This will likely change how we think about how we consume content. If you as a creator are adaptable and create value no matter the format, you will thrive.
Final Thoughts
When it comes to blogging vs vlogging in 2025, there’s no clear winner, and that’s actually good news for creators. We now have more tools and platforms available to engage an audience than ever before through whatever format suits best our message and our style.
Am I asking which is best in absolute terms, but which is best for YOU and your audience. As the content landscape keeps changing, one thing remains, if you have authentic good content people will read it across any particular format.
What’s your take on the blogging vs vlogging debate? Team written word or team video? Perhaps you’re like me, trying all of options. This web application will be developed with the hero background when it’s executed and that can be shared with anyone and within command line also. I would be looking forward to hearing from you in the comments below.
See you in the next post (or video), Mandy
