In the beauty industry which is considered to be constantly growing and people are discovering new brands every other day, it is not easy for any brand to cut that clutter and set themselves apart. This is where Rare Beauty comes into play as it has been initiated by versatile personality of the entertainment industry, Selena Gomez. This makeup brand was established in September 2020, and a lot of people even those who are not conversant with makeup brands are already talking about it. So what’s so special about Rare Beauty in a world of increasingly similar-looking brands? But is it really as a successful trend that it has been aspiring to become these days? I propose we start by understanding this brand going further and dissecting it and including topics such as; Brief history of the brand, the brand’s focus and main aim, the products offered by the brand, and effect of this brand in the beauty production industry.
The Visionary Behind the Brand: Selena Gomez
In order to analyze Rare Beauty, its is crucial to know its creator, Selena Gomez. Selena was born in 1992 and she entered the show business at the young age participating TV programs of Disney Channel. She has grown to be a woman of many talents, apart from being a singer, she is an actress and a producer. But her success story has not been without some hurdles here and there. Selena has not hesitated to share her experience of her mental instabilities including anxiety, depression, bipolarity, and lupus.
These personal experiences have contributed greatly towards development of Selena’s outlook to life and in turn, Rare Beauty. For this reason, Selena in many interviews has said that she wants to build the brand that will not be limited to looks. She envisioned that the line of products that she wanted to launch would foster the power to accept oneself as one is and encourage good health of the mind among the people.
On the basis of Selena’s cooperation with Rare Beauty, it is possible to conclude that this involvement is not limited to the brand’s name. She has keen interest in the company’s affairs and has been actively involved with almost all functions ranging from product development to the marketing end. This sort of hands-on management approach of operations helps her to ensure that the brand reflects what she wants in the best way.
The Rare Beauty Mission: More Than Makeup
Most importantly, it is rather important to mention that Rare Beauty was created not solely as a makeup company. Though it must be admitted that developing and producing excellent high-quality effective products is the business’s goal, the brand’s mission is to combat unattainable beauty standards and embrace oneself.
The name of the brand per se – Rare Beauty is a statement to the mentioned mission. Selena’s quote “Rare Beauty isn’t about how other people see you; it is about how you see yourself” sums up the brand’s vision which reflects in their products and campaigns.
The most highlighted program of Rare Beauty has the Rare Impact Fund. Selena and her team have agreed to raise 100 million dollars within the next ten years in order to fund mental health care for communities which do not have access to them. A percentage of 1% of everything sold by the brand goes to this specific fund to exhibit the brand’s clear dedication to improving lives outside the cosmetic market.
Additionally, Rare Beauty has joined forces with mental health advocating professionals and has established, the Rare Beauty Mental Health Council. Thus, this group of prominent experts and organizations focusing on mental health serves as advisors to the brand and ensures that it works for the betterment of people’s mental state.
The Product Range: Inclusivity in Action
Looking at Rare Beauty’s product catalogue it is easy to see that the brand is indeed about body positivity and self-acceptance. Let’s take a closer look at some of their standout offerings:
Liquid Touch Weightless Foundation
It is rather astonishing that it has become one of Rare Beauty’s bestselling products and, doubtlessly, for a good reason. It comes in a surprisingly diverse 48 shades and is therefore suitable for all skin colour types. It is versatile and buildable that offers clients options starting from complete opaque to semi-sheer.
The difference with this foundation is based on the fact that it contains some substantial and rare components. It has lotus, gardenia, and white waterlily included to moisturise the skin and achieve natural luminous glow on the skin. It has been stated that the sensation is that of wearing nearly nothing and still, it gets the job done as it blurs all skin tones, and hides pimples.
Soft Pinch Liquid Blush
Following that, there is another product of Rare Beauty which is the Soft Pinch Liquid Blush. The drug store favorite comes in matte and dewy finish; this product has received lots of raving reviews for its buildable pigments and longevity.
These are assorted with skin types in mind with different shades of the blush available in the market. In additions to the gentle pinks popular right now, there are deep berry tones too. The formula is smooth when applied onto the skin and can be layered for intensity of the color giving that perfect flushed look.
Perfect Strokes Universal Volumizing Mascara
This is the mascara that Rare Beauty has put out and it has been hailed as the great mascara because of its great performance for thickening and lengthening the eyelashes without smudging them together. To shape and coat every single lash, the brush has long and short bristles, and the formula contains castor oil that is beneficial in the long run for the condition of the lashes.
Lip Souffle Matte Cream Lipstick
It is a lip product that has Interchangeable traits of both the lipstick product and a balm. It has a mousse-like consistency which spreads evenly on the skin, and sets down to a simple and not too dry matte finish. This lipstick comes in every possible color that one would wish to wear, from the natural looks to the extreme looks, and it doesn’t dry the lips like most lipsticks do.
With Gratitude Dewy Lip Balm
Although it comes in a balm formula, the With Gratitude Dewy Lip Balm provides a hint of color and Super Hydration. This shiny balm moisturizes lips with shea butter and other beneficial ingredients and adds a naturally sheer color.
The Rare Beauty Experience: More Than Just Products
However, what makes Rare Beauty stand out from the competition is not the type of the products it sells, but the sort of experience it provides to the buyers. The brand has cultivated followership around the products where the users are encouraged to share their Rare Beauty looks on Instagram under #WeAreRare.
So it’s not just about poRducer support and product information but there are also extensive sections on mental health, tips on self-care, as well as ingot-stories about real people and their experiences using the product. This view of beauty is one that makes much sense to many consumers who are seeking more than just a company’s make-up products when they invest in brands.
It is, therefore, important to note that Rare Beauty has made quite an admirable stand regarding sustainability. The packaging is kept to a minimum and they use recycled where possible and the company is actively seeking ways of reducing their carbon footprint.
The Impact: Changing the Beauty Narrative
After its establishment, Rare Beauty has been very active in the new beauty market. Because it advocates for people with disabilities and fighting stigma surrounding mental health, it has led other brands to also consider their position and approach. That was especially apparent in Rare Beauty, a new brand that has quickly became extremely successful owing to the fact that people want something more than just products.
In addition, Rare Beauty is a perfect example that beauty brand associated with a celebrity can go beyond just being a complex for more sales. As long as they are genuine and whether they have a clear purpose or not these brands can have a positive impact in the industry and in people’s lives.
Customer Reviews: What People Are Saying
It is for this reason that the actual beauty of any beauty brand can only be ascertained by the various users. The Rare Beauty has been widely appreciated by the users and meteorically the product received phenomenal positive feedback from all the forums. Consumers appreciate the brand for its thoroughly developed formulations, diverse foundation shades and easy-to-understand product packaging.
I think many people with different skin requirements and color have found their products and that makes them unique. Specifically, the Liquid Touch Weightless Foundation received much appreciation from the beauty enthusiasts with its natural finish and light texture on the skin.
Nonetheless, as it is typical with all brands, including the beauty manufacturing brands, Rare Beauty has not been left off scrutiny. A number of users have complained that some products such as the liquid touch brightening concealer are relatively drying hence unsuitable to users with mature and dry skin. Some have said that it seems the shade range is good, however, undertones are still lacking especially for darker skin tones.
The Future of Rare Beauty
That is why, it is expected that as time goes on, Rare Beauty will only expand and experience further development. The brand comes out with new products and colours on a consistent basis and, of course, with the same values in mind.
Selena Gomez has recently suggested some great and promising moves that are yet to be unveiled and there could be the branch out into skincare and body care. Regardless of what comes next, it is evidently that Rare Beauty will remain steadfast in fulfilling its commitment for advocating for self love and mental health advocacy along with its line of make-ups.
Conclusion: Is Rare Beauty Worth the Hype?
Analyzing Rare Beauty’s background, purpose, offered product portfolio, and achievements, it is possible to notice that this project is much deeper than just another beauty brand backed by a Hollywood star. Rare Beauty is unique as it is a company that truly wants to change the standards and promote self-care and the right mindset.
Of course, nobody is perfect and some people may have bad experiences with certain brands, however, Rare Beauty has all the rights to be included into the list of beauty brands. Overall, some of the reasons and benefits one can get out of supporting this brand include its great quality products together with the fact it makes a powerful statement and has gone on to make efforts that are real and concrete.
So is Rare Beauty really all that it is hyped to be? For many the answer is ‘yes’. Of course it is not only about lipstick, or any makeup, it is about being a woman advocate for individuality for right state of mind. In a world where many wonder pressure women and girls especially to feel beautiful, Rare Beauty is another breath of fresh air in as much as it inspires all women and girls, including Selena, for self-acceptance and not to compare themselves with others.
From the one that learns makeup or the one that has just made some first steps in the world of cosmetics Rare Beauty will not leave any person untouched. It’s a beauty brand that does not only assist you in achieving a perfect look but wants to help you be content as well – and that perhaps might be the most exquisite kind of beauty.
