The beauty industry is vast and is fast among the most popular in the world and advancing year is 2024 mark the true definition of makeup tutorial to art. From the holographic highlighters that illuminated our world in ways we previously couldn’t imagine, to the sustainable beauty revolution that we have only experienced in the last few years, the year gave us more than how to apply makeup- it taught us a totally new methodology of observing the world. Before we turn the page and welcome the year 2025 with new faces and big dreams, can we bask in the splendid glory of the tutorials that took the internet by a storm, began the careers, and above all else, taught millions of people how to apply makeup that they would follow in the years to come?
The stunning aesthetics of 2024 was not only about the appearance – it was about becoming a stylistically and artistically fulfilled woman. We learned beauty creators who turned their accounts into online schools, not only demonstrating how to apply makeup but also psychological meaning of stoking. Level three raised methods and tutorials level also rose to the top as content creators ensured that they covered all skin tone, face and eye shapes, as well as beginners and advanced users. As a beginner who maybe buying your first brush that will help you apply the right foundation or even someone looking forward to enhance their makeup skill set in the year 2024, you had something new that you could learn in this tutorial.
The Rise of AI-Assisted Personalized Beauty
And if there was one single innovation that we have seen to prevail in beauty tutorials of 2024 then it was the integration of artificial intelligence that could deliver upon its potential. A new era of individual makeup trends and traditions was replaced by a term that has now become a celebrity craze. However, instead, creators engaged with instruments that could map out individual customers’ faces from their screen and write to them things that they needed to do to improve their appearance during the shooting. MorphBeauty’s “Your Face, Your Canvas” was a video that pioneered the use of facial recognition technology to dictate placing preferences based from the individual’s bones.
Perhaps the most profound strength of these AI-assisted tutorials was that they could be programmed to adjust to the user’s progress. Through storyline implementation, the “Adaptive Glow” series from Zara Chen had feedback systems that could monitor progress in the application and flexibility in adjusting the level of skills. People could post pictures of their results, and one could be given a makeup makeover consultation without the need to physically attend a class. They added a sense of community to it, it became supportive where people could come and see the progress of others with the help of AI and appreciate transformations. Its integration of technology and art grew beauty knowledge and tips about makeup for women with expensive products and education available to any woman with a mobile phone.
Sustainability Goes Mainstream: Eco-Conscious Beauty Tutorials
The boom in sustainability consciousness in the beauty industry was at its peak in the year 2024, where it was hard to scroll on any social media platform without finding ourselves watching sustainable beauty tutorials. Eco Elegance was among the leaders with its “Zero Waste Beauty” show that showcased how glamorous looks can be created without much use of disposables. Their tutorials aren’t aboutapplication only, butrather the changing the paradigm by presenting new methods of application that have minimized the use of water in this process and also the use of pigment in application.
But what set these sustainability-focused tutorials apart from any others previously known was the viral idea of lasting and versatility . So when B embodiment Creator Bianca Rivera shared a blog post with the title “One Product, Five Ways” that showed how her simple tinted balm could be used as a lip colour, blush, eye gloss, brow gel and a nude highlighter, it took no time at all to go viral. It led to the ‘No-Makeup’ bag trend and encouraged audiences to make more usage out of products that they already owned. People were able to share rather diverse ideas of how they use the same products in different ways with the tag #BeautyReimagined to promote the reusing ideas storage. These tutorials did not only alter the application procedures but also the perception of the clients – it was an awe and exciting revelation that one could be environmentally sensitive and also fabulous.
The Skinification of Makeup: Where Skincare Meets Cosmetics
By 2024, it is becoming increasingly difficult to distinguish between skin care and makeup as the most innovative how-to followers embraced this shift. Foundation as Skincare – a series that DermGlow developed was intoconsiderable experimental showing the audience how mix serums with foundation and apply them according to the lymphatic drainage for skincare. Their tutorials were not strictly focused on the Cosmetic look and feel but also on the Cosmetic’s corrective powers , which demonstrated that using such methods, ordinary makeup became a treatment.
Dr. Anya Kapoor, the beauty chemist, was hosting a show called “Actives and Aesthetics,” which escalated crazily showing the audiences how to blend makeup products with active ingredients for their fullest of potentials without compromising on the pigments, and longevity. Her key method of “treatment zoning,” which involves using various active ingredients to target problem areas on the face” was instantly mimicked and became known as the year’s quickest trend. People were fascinated by the episodes that captured the evolution of her skin after applying the strategies after several days or weeks. This education-first perspective was unique to beauty lovers who had gone from being casual makeup wearers to experts who wanted to know why and how each and every product worked.
Emotional Beauty: Therapeutic Makeup Tutorials
The greatest revolution which occurred in the tutorial niche was the shift towards the highly sensitive psychological aspects of makeup that saturated emotionally intelligent beauty content. Maya Winters the founder of therapeutic beauty introduced the world to “Mindful Makeup” series, which consisted of makeup application techniques and positive affirmations that aimed at lowering anxiety levels. Her tutorials were not presented as beautification regimen but were sort of meditations where each step aimed at bringing the viewers to the present.
This trend was extended even further with Elijah Kim’s “reclaiming Your Image” series of makeup for trauma survivors. These very delicate tutorials explained standards of beauty to those who were traumatized by their reflection, giving people truly inspiring means to embrace themselves. Every tutorial was centered on an opening focused within the body and contained multiple opportunities to stop and reflect on emotions thus, establishing the practice of safety for the exploration of beauty. The comment sections turned into EMS users’ support groups where they posted their experiences of recovery. This ground-breaking way of capturing beauty securely and meticulously stated that for a lot of users, makeup was not just pigments on the skin but personal transformation, therapy, and self-redemption. Its reach extended from beauty to therapy; indeed, a number of mental health practitioners use the series as sources for tutorial for clients with body image concerns.
Emo Revival: The Dark Glamour Renaissance
After emo and gothic looks trended in 2024 literally, plenty of tutorials identified the attractiveness of the darkness of the present day. At the helm of this resurgence was one-time scene kid and now beauty queen, Raven Nightshade whose ‘Neo-Gothic Glam’ series was early aughts emo done up in PBR and velvet. Her ‘ta quasi-training’ in smoky eyes where she focused on where intensity goes rather than where darkness was applied, gave the looks a touch of the past but also very modern.
Again, Morticia Addams, whose real name is TikTok, turned millions of people into her fans with her videos called ‘’Everyday Darkness’’ which taught how to make gothic makeup for work, for home, and almost any occasion. The way she faded black eyeshadow with burgundy transition shades, as well as the method of obtaining ‘secondary wings’ with shadows instead of a strong line changed how people viewed darker looks. The comments section was full of former emo kids who are now corporate employees and successfully portrayed how they incorporated emo style into their corporate lifestyles. This was not just freeing visually, but it reinserted a whole culture into a world they thought was taken away from them in adolescence. Morticia’s contribution to mainstream society and culture was picked up in 2007 when she partnered with corporate style consultant Diane Yang to create the “Dark Professional” series, which brought alternative beauty standards to mainstream corporate environments and dismantling hierarchies of professional matronly plainness.
Hyperrealism: The Art School Approach to Beauty
It was in 2024 when the borderline between makeup as a work of art and as art itself disappeared, thanks to art schools that taught their graduates to turn the tutorials into art masterpieces of their own. Chen Wei was a former oil painter and makeup artist that in his series ‘Human Canvas,’ viewed the face as an installation, applying images techniques such as chiaroscuro, pointillism, color theory which in return created the art of three dimensional and near unrealistic effects that makes the face morphology seem as though it had been tampered with by some sort physical mutilation without having to use prosthetics.
The hyperrealism movement escalated with special effects artist Aisha Mohammed and her series of “Reality Bending”, which appeared to be a series of tricks on how to mimic real-life with makeup on the face. Her the technique used that led to what was referred to as the ‘hollow face’ effect that involved making some parts of the face go into the depth of the image, triggered several exhibit of replicas across the social media platforms. Other skills within this category were different from regular SFX content that used various materials to achieve those objectives since it did not require uniquely sculpted make up products. First, the learning-by-doing model garnered much attention from the viewers as each video was focused on presenting steps of a technique that progressively became more advanced. People started using the comments to explain or express their tries as well as asking or receiving critical responses in the supportive discursive language of art making. This symbiosis between fine art and beauty education produced a group of makeup lovers who related to their faces as painters do.
Microtrend Mashups: The Remix Revolution
Should there be one defining idea that best captures 2024’s most memorable tutorial craze, it was the ability to mix micro-trends contrary to each other to form brand new micro-aesthetics. Fusion specialist Nadia Santos brought a tradition remix that copied various techniques from different beauty traditions to show looks that paid tribute to several cultures. One of her most popular tutorials was the Korean gradient lips with Mexican colorful eye embroidery which quickly became one of the most popular tutorials of the summer, symbolizing the beauty of cultural assimilation.
Not limited to cultural mashups, the contest went as far as experimenting with eras, with Too Fab’s vintage guru Taylor Jordan’s ‘Time Collision’ series educating the audience on how to use parts and pieces from several decades to create a contemporary look. Her tutorial on the mix of the 1920s thin brows, the 1950s sharp winged liner, the 1970s sunset eye, and the 1990s brown lip liner fuelled the direction as a sign of historically awesomely inspired beauty looks. Where these tutorials were incredibly useful was that at the start of each one, the author gave brief history on what each element represented before teaching how to incorporate them into a design. Thus, they created aware of beauty historians who realized the meaning of every move they made during the show. Where the remix revolution was beautiful, it was so in a highly cerebral way; make-up was more than a fashion statement, it was artistic expression and statement on society.
The Return to Maximalism: More Is More Again
Finally, in 2024, authentic, unapologetic maximalism emerged as the ultimate victory of the “clean girl” makeup trend, so it was natural that the leader of the new trend would be color theory saint Valentina Diaz. Her series of “Color Immersion” was equally breaking with tradition in drawing people’s attention to the fact that there is no need to stick to the use of no more than three colors at a time; she provided viewers with examples of how one can use up to five different shades in one sophisticated design. Even her concept of ‘color stories’ where she undermined the idea of fitting bright colors on a single area of the face became a groundbreaking culture to the pigments.
The maximalist trend received further boost with beauty creator Marco Chen’s ‘Everyday Extravagance’ tutorials, in which stage makeup was channeled in more wearable, though quite dramatic, make-up. By the ruse of reflective products onto a face based on its most favorable illumination throughout the day, this artistic face illumination or what the audience could coin as the ‘spotlight’, he gave them all tools that generated shift in look based on customers’ applications of them under various circumstances. It was the main reason why those maximalist tutorials were so inspiring, for it was not chaos that was the main focus, but purpose – every element, regardless of how provocative it might seem to the viewer, had a function in the layout. People used the comments sections for sharing their own maximalism; the latter became full of more over-the-top designs than the former. The latter was not just an artistic innovation but a demonstration of the populace’s long-hidden desire to gain attention and freely express itself.
Techniques Over Products: The Skill-First Revolution
In my opinion, the most peculiar change of Tutorials in 2024 was the change of focus from product delivery to the craft itself. These ‘Universal Techniques’ were showcased with the help of a professional makeup artist named Sasha Lee who carried out tutorials on how to make particular effects on the face using the readily available cosmetic products that the viewers had in their possession irrespective of the brand or cost. Her focus on the principles behind skills rather than recipes, therefore, helped viewers become more critical consumers and perceptive artists.
This technique-first approach was elevated further in a new level with makeup educator Professor James Kim’s academic educational “Foundational Skills” masterclass series that tore makeup application technique in small application-motion pieces first before reconstructing them. His tutorial on precision blending in which he divided six hand movements and then practiced each of the six separately before doing it as a set changed how the viewers looked at their tools. The comment sections also turned into the skill development diaries, where the viewers followed their development in time. The transition to this form of knowledge from the previous focus on buying and selling could therefore be attributed to a maturing audience and the growth of savvy viewers who were uninterested in being bombarded with sheer advertisements. These tutorials shared with the viewers something far more valuable than a list of trendy products; they passed the fundamentals of creativity that could be used regardless of the actual products available now and hereafter.
The Future Face: What’s Coming in 2025
When it comes to the beauty tutorial industry in the year 2025, the advancement of the year 2024 as provided here indicates something more outstanding ahead. the use of haptic feedback is expected to crop up especially in the tutorials whereby the individuals viewing the tutorials are able to feel the stiffness of the change in pressure as they follow the demonstrations of the application of certain techniques. However, the fact consumers are increasingly embracing biotech beauty products, the movement is already producing experimental tutorials on how to apply living pigments and how to effectively formulate cosmetics to be in response to environmental factors.
The most exciting opportunity, in any case, might be further development of beauty content as not only art but also and self-improvement. The tutorials made most memorable in 2024 were those that treated makeup as a complex activity with a technical, artistic, psychological, and even transcendental aspect. Moving further into 2025, be ready to witness the content that pays respect to this multifaceted approach and the face as a surface where seemingly unlimited imagination works hand in hand with a profound self-reflection. This is the perfect time to do something that will give a new look to your beauty regiments. Sip into these exclusive tutorials and learn how you can not only look good but can also change your perception to mirror. Watch our beauty_official for weekly updates of the looks that are already trending in the year 2025. The future of your face is to tell new stories – these tutorials are your words.
